Marketing Capability Development in Micro Manufacturing Enterprises
نویسندگان
چکیده
منابع مشابه
Innovative Marketing Strategies for Micro , Small & Medium Enterprises
The MSME sector is a nursery of entrepreneurship, often driven by individual creativity and innovation. SME sector is the most neglected and unorganized sector of the Indian economy. The very fact that 40% of exports in India come from SME sector shows that this sector has the maximum potential to create employment opportunities. But they lack in getting required support from the concerned Gove...
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ژورنال
عنوان ژورنال: American Journal of Industrial and Business Management
سال: 2018
ISSN: 2164-5167,2164-5175
DOI: 10.4236/ajibm.2018.81001